DX-DNA is a strategic consultancy helping organisations create experiences that matter and achieve sustainable growth.

Through its proprietary methodologies, ExperienceDNA™ and TUNE™, DX-DNA aligns brand, people, culture and commercial strategy to create meaningful customer experiences, more effective marketing and measurable business outcomes.

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about DX-DNA

Digital Experience, Content and Marketing Leader

Innovative and results-driven marketing and digital experience leader with over two decades of experience transforming brand and user experiences through data, insights, technology, and creativity. Proven track record of driving multi-million-dollar growth, leading diverse teams, and delivering impactful solutions across global markets. Passionate about engaging stakeholders, leveraging data, design thinking, creativity, and agile methodologies to redefine and reinvent brands and digital experiences.

Experience

Previous roles

Cognizant, APAC - Senior Director, Digital Experience

FCB Global, Singapore - Managing Director

IBM iX, ASEAN - Practice Leader, Customer Engagement & Design

Edelman, Singapore - Managing Director, Brand

Simon Lockyer

Founder

Our Location

Based in Singapore but global by nature we are committed to evolving digital experiences that resonate with users, brands, and cultures, leveraging research, data, and AI.

Address

21 Collyer Quay, Singapore 049320

Contact

simon@dx-dna.com

Get in Touch

Connect with us to explore how we can elevate your digital experience through innovative solutions.

DX-DNA

ExperienceDNA™

TUNE™